Blog

“La Máquina”: The new series that brings together the duo of Diego Luna and Gael García Bernal once again, in collaboration with EFD Studios

Disney+ is set to exclusively premiere La Máquina, a new series that marks the reunion of Mexican actors Diego Luna (Andor, Narcos: Mexico, Rogue One: A Star Wars Story) and Gael García Bernal (Old, Mozart in the Jungle, The Motorcycle Diaries) as both producers and protagonists, with technical support from EFD Studios. Luna and García Bernal’s relationship solidified when they both rose to stardom with Y Tu Mamá También (2001), directed by Alfonso Cuarón. This successful production, which also used equipment from EFD Studios, launched them to international fame. Beyond their on-screen connection, the two founded the production company La Corriente del Golfo, establishing themselves as undisputed leaders in Latin American cinema. Like their first major success together, this new project also benefits from the technical expertise of EFD Studios, closing a collaborative circle that spans over two decades. La Máquina, produced by Searchlight Television for Hulu and brought to life by La Corriente del Golfo, features the collaboration of ESPN KNOCKOUT. The cinematography is handled by Emiliano Villanueva, AMC (A Cop Movie, The Thin Yellow Line, Lu's Dream). For this production, EFD Studios deployed state-of-the-art technology, utilizing Alexa 35 cameras with Hawk V-Lite lenses and a sophisticated lighting system featuring SkyPanels and Asteras. This technical partnership ensures a top-tier visual experience. La Máquina tells the story of a boxer at the end of his career, played by Gael García Bernal. With limited opportunities ahead, his shrewd manager, portrayed by Diego Luna, secures him one last chance to fight for the title. Marco Ramírez, known for his work on Daredevil, serves as showrunner, while the series is directed by Gabriel Ripstein, acclaimed for films like 600 Miles and An Unknown Enemy. Gerardo Gatica, Leandro Halperin, and Adam Fishbach also join as producers. This series promises to be one of the most anticipated of the year, combining renowned talent with an adrenaline-filled, emotional story set in the world of boxing. La Máquina | Official Trailer | Disney+  La Máquina premieres exclusively on Disney+ on October 9, with a total of six episodes.

Ver más

Pedro Páramo: A Cinematic Adaptation Directed by Rodrigo Prieto with EFD Studios’ Equipment

The celebrated novel by Mexican author Juan Rulfo, first published in 1955, is being brought to the big screen under the direction of Rodrigo Prieto, ASC, AMC. Known for his work on Barbie, The Wolf of Wall Street, and Argo, Prieto. The screenplay is adapted by Mateo Gil (Vanilla Sky, Agora, Realive). The film stars Manuel García-Rulfo (The Magnificent Seven, Murder on the Orient Express) as Pedro Páramo and Tenoch Huerta (Black Panther: Wakanda Forever, The Forever Purge) as Juan Preciado. Rodrigo Prieto, who’s not only directing but also overseeing the cinematography, relied on cutting-edge equipment from EFD Studios to achieve his vision. For this production EFD Studios provided mobile lighting and grip equipment, ARRI’s M-series lights, SkyPanels, power generators, and a Fisher Dolly 11. These advanced tools were essential in capturing the high cinematic quality visible in the film's early images. The plot follows Juan Preciado (played by Huerta), who embarks on a journey to find the father he never knew, Pedro Páramo. However, upon arriving in the town of Comala, he encounters only ghostly memories of a place long dominated by the shadow of his father.  Pedro Páramo is produced by Redrum and will premiere on November 6, 2024, exclusively on Netflix.

Ver más

EFD’s co-production “Casi el Paraíso” opens in Mexican theaters on September 12

In 1956, Luis Spota wrote the first great Mexican bestseller, Casi el Paraíso, as an attempt to portray a Mexico marked by corruption, power and ambition. 68 years later, the long-awaited film adaptation finally arrives in theaters in a co-production by Film Tank, Interlinea Films, Cinépolis Distribución, Telemundo Studios and EFD in association with The Lift.  September features one of the most eagerly awaited premieres of the year for Mexican cinema. Directed by Edgar San Juan and with a stellar cast headed by Karol Sevilla (Soy Luna, Siempre fui yo), Andrea Arcangeli (Romulus, La primera profecía), Miguel Rodarte (Destilando México, Tiempo Compartido) and Esmeralda Pimentel (El Color de la Pasión, Cachito de Cielo), the film promises a new take on this classic work. Cinematography for Casi el Paraíso was handled by AMC's Alejandro Cantú (Carmín Tropical, El Juego de las Llaves) who worked with his production team using an Alexa 35 camera stabilized with a Scorpio 38, Cooke lenses and a lighting design with Asteras. The film combines classic elements of the original novel with a contemporary vision, addressing topics such as power, corruption and social media's impact on today's society.

Ver más

EFD Digital Supports Post-Production of Pimpinero: Blood and Oil

EFD Digital is proud to have contributed to the post-production of Pimpinero: Blood and Oil, a Dynamo production for Prime Video. The film had its world premiere on September 9 at the 49th Toronto International Film Festival. The film showcases a renowned cast including Alberto Guerra (El Señor de los Cielos, Ingobernable, Ladrón de Corazones), Alejandro Speitzer (La Cabeza de Joaquín Murrieta, Dark Desire, Someone Has to Die), and Laura Osma (El Chapo, Fugitivos, El Suspiro del Silencio). Furthermore, the film marks the on-screen acting debut of Colombian singer Juanes.  Directed by Andrés Baiz (Griselda, Narcos, The Hidden Face), who also produced the film and co-wrote the screenplay together with María Camila Arias (Soleil de Nuit, Candelaria, Clara Sola), the film features Mateo Londoño (AMC) as its director of photography. Pimpinero: Blood and Oil follows the Estrada brothers, oil smugglers known as "Pimpineros", who risk their lives transporting illegal fuel across the dangerous Colombian-Venezuelan border. The film will be released in theaters on October 10, with a subsequent release on Prime Video.

Ver más

Netflix-approved cameras in 2024: Complete list of those authorized for their productions

In the film industry, maintaining high-quality standards is crucial. Netflix, one of the world’s leading distributors of audiovisual content, has a rigorous selection process for the cameras used in its productions. In this article, we present a comprehensive list of the cameras approved by Netflix for 2024. This resource is essential for filmmakers who need to meet the technical requirements of this top platform. List of Netflix-Approved Cameras for 2024 Below is a detailed list of cameras approved by Netflix for use in their 2024 productions. This list features cameras from various renowned brands in the film industry, recognized for their quality and capabilities. 1. ARRI ARRI cameras are known for their exceptional quality and reliability in the film industry, making them ideal for high-budget productions and feature films. At EFD, we offer all these ARRI camera models for rental. ARRI Alexa LF: With a large-format sensor, the ARRI Alexa LF is perfect for capturing images with impressive dynamic range and depth of field. ARRI Alexa ini LFM: The Alexa Mini LF combines the power of large-format imaging in a compact design, ideal for tight spaces or complex shots. ARRI Alexa 65: Featuring a 65mm sensor, the ARRI Alexa 65 is ideal for productions seeking exceptional resolution and a wide field of view. ARRI Alexa 35: Known for its versatility, this camera captures detailed and faithful images in various lighting conditions.   2. Canon Canon is a brand recognized for its innovation and quality in digital cameras, widely used in many cinematic and television productions. Canon C300 Mk II: The Canon C300 Mk II is known for its reliability and 4K recording capability, making it a versatile choice for documentaries and independent films. Canon C300 Mk III: With significant improvements in dynamic range and image quality, the C300 Mk III is perfect for high-quality productions requiring flexibility. Canon C500 Mk II: This camera delivers an impressive 5.9K performance and is highly adaptable, making it ideal for feature films and TV series. Canon C700 FF: The Canon C700 FF features a full-frame sensor, delivering detailed images and exceptional performance in low-light conditions. Canon EOS C70: Compact yet powerful, the EOS C70 is perfect for productions that demand mobility without compromising image quality. Canon EOS R5 C: The EOS R5 C combines high-quality photography and video technology, making it an excellent choice for hybrid productions. Canon C700: The C700 is a sturdy and reliable camera, ideal for film and television productions that require durability and performance.   3. Panasonic Panasonic is renowned for producing versatile and reliable high-quality cameras, used in a wide range of film productions. Panasonic VariCam 35: Known for its excellent image quality and 4K recording capability, the VariCam 35 is perfect for feature films and TV series. Panasonic VariCam LT: With a lighter and more compact design, the VariCam LT is ideal for productions requiring mobility and flexibility. Panasonic S1H: The S1H offers 6K recording capabilities, making it an excellent choice for productions seeking high resolution and detail. Panasonic BGH1: This camera is perfect for multi-camera setups and drones, thanks to its compact design and advanced recording capabilities. Panasonic BS1H: Similar to the BGH1 but with 6K recording capabilities, the BS1H is perfect for productions that need high resolution in a compact form. Panasonic AK-UC4000: The AK-UC4000 is a high-end 4K studio camera, ideal for live productions and studio recordings that demand the highest image quality.   4. RED RED is synonymous with high resolution and cinematic quality, offering an impressive range of options for various productions. RED DSMC2 / WEAPON MONSTRO 8K VV: With its large-format sensor, the WEAPON MONSTRO 8K VV is ideal for productions seeking maximum resolution and image quality. RED RAVEN 4.5K: The RAVEN is a more affordable option than RED, perfect for independent productions and projects requiring high image quality on a budget. RED RANGER MONSTRO 8K VV: The RANGER MONSTRO is an all-in-one camera with 8K capabilities, perfect for large-scale film productions. RED RANGER HELIUM 8K S35: With its HELIUM sensor, this camera offers high resolution and flexibility in a rugged design. RED RANGER GEMINI 5K S35: The RANGER GEMINI is perfect for productions requiring flexibility in varying lighting conditions, thanks to its GEMINI sensor. RED DSMC2 DRAGON-X 6K S35: This camera offers the versatility and high quality of the DRAGON sensor in a compact form, making it ideal for a wide range of productions. RED KOMODO 6K: The KOMODO is a compact and versatile camera, perfect for productions that need mobility and high image quality. RED V-RAPTOR 8K VV: The V-RAPTOR provides maximum 8K resolution in a compact form, ideal for productions seeking the highest image quality. RED V-RAPTOR XL 8K VV: With a more robust design, the V-RAPTOR XL is perfect for film productions that require high resolution and durability. RED V-RAPTOR 8K S35: Offering the same 8K resolution with a Super 35 sensor, this camera is ideal for a variety of cinematic productions. RED V-RAPTOR XL 8K S35: Featuring a rugged design and a Super 35 sensor, the V-RAPTOR XL is ideal for productions that need high resolution and durability. RED KOMODO-X: An advanced version of the KOMODO, this camera is perfect for productions that seek higher performance in a compact form.   5. Panavision Panavision is a legendary brand in the film industry, known for its high-quality cameras used in major Hollywood productions. Panavision DXL2: The DXL2 is a large-format camera offering exceptional image quality, ideal for feature films and high-budget productions.   6. Sony Sony is known for its innovation and quality in digital cameras, widely used in a broad range of film and television productions. Sony VENICE: The Sony VENICE is a high-end digital cinema camera, known for its full-frame sensor and excellent low-light performance. Sony FX9: A digital cinema camera offering a full-frame sensor and high image quality, ideal for various productions. Sony F55: The F55 is renowned for its 4K recording capabilities and flexibility in various lighting conditions, making it perfect for film and television productions. Sony F65: With an 8K sensor, the F65 is ideal for high-end cinema productions that demand the highest resolution and image quality. Sony FS7 / FS7 II: These cameras are known for their versatility and 4K recording capabilities, making them perfect for documentaries and television productions. Sony F5: The F5 is a versatile, high-quality camera, ideal for a wide range of cinematic and television productions. Sony FX6: Compact yet powerful, the FX6 is perfect for productions that require mobility without compromising image quality. Sony FR7: The FR7 is ideal for live productions and studio recordings, thanks to its robust design and advanced capabilities. Sony PXW-Z450: The PXW-Z450 is a 4K studio camera, ideal for live productions and studio recordings that require the highest image quality. Sony PXW-Z750: With its 4K sensor, the PXW-Z750 is perfect for productions that seek high resolution and detail in a compact design. Sony FX3: Compact and lightweight, the FX3 is ideal for productions that require high image quality and mobility. Sony HDC-F5500: The HDC-F5500 is a high-end 4K studio camera, perfect for live productions and studio recordings.   7. Blackmagic Design Blackmagic Design is known for its affordable, high-quality cameras, used in a wide range of film and television productions. Blackmagic Design URSA Mini 4.6K: The URSA Mini 4.6K offers excellent image quality at an affordable price, ideal for independent films and documentaries. Blackmagic Design URSA Mini PRO 12K OLPF: With its impressive 12K resolution, this camera is perfect for productions seeking maximum image quality and detail. Blackmagic Design URSA Mini PRO 4.6K G2: The G2 offers enhanced performance and high image quality, making it ideal for film and television productions. Blackmagic Design URSA Mini PRO 12K OLPF: With its impressive 12K resolution, this camera is perfect for productions that demand the highest image quality and detail.   Conclusion The list of cameras approved by Netflix for 2024 includes a wide range of brands and models that meet the platform's strict quality standards. These cameras, from robust options like ARRI, RED, and SONY to versatile choices like Canon and Panasonic, provide filmmakers with various tools to suit any type of production. By selecting a camera from this list, filmmakers can ensure they meet Netflix’s technical requirements for their projects.

Ver más

Guide to Camera Lenses and Their Uses in Filmmaking

In the world of cinema, precision and creativity come together to tell stories through images. One of the essential tools in this process is the camera lens. This guide is designed for film enthusiasts who want to understand the different types of lenses available and their specific applications in filmmaking. Below, we’ll explore the various types of lenses, their characteristics, and how they influence image quality and visual storytelling. Types of Lenses in Filmmaking The right lens choice can transform a scene in filmmaking. Lenses vary not only in construction and technical specifications but also in how they affect the narrative and visual aesthetics of a film. 1. Lenses by Focal Length Focal length determines a lens’s field of view and, depending on the aperture, how it renders depth. In filmmaking, this is crucial for creating the desired atmosphere and focus. Wide-Angle LensesWide-angle lenses have a short focal length, generally less than 35mm. These lenses provide a broad field of view, ideal for capturing expansive landscapes or tight interiors. In cinema, they’re used to create a sense of space and dynamic perspective, though they can cause edge distortion. Standard LensesWith a focal length between 35mm and 70mm, standard lenses offer a view similar to human vision. This makes them a versatile choice for various shots, providing a balance between field of view and depth. They are ideal for medium and general shots. Short Telephoto LensesShort telephoto lenses, with focal lengths between 70mm and 135mm, are perfect for portraits and tighter shots. These lenses isolate subjects from the background, highlighting details and minimizing distractions. Medium and Long Telephoto LensesWith focal lengths over 135mm, these lenses are used for distant shots and specific details without physically approaching the subject. In cinema, they’re useful for distant action scenes or nature shots, offering a narrow field of view and reduced depth of field.   2. Lenses by Aperture A lens’s aperture controls the amount of light entering the camera and affects depth of field. Fast Aperture LensesWith maximum apertures ranging from f/1.2 to f/2.8, these lenses excel in low-light conditions and create a very shallow depth of field, making them ideal for portraits and selective focus shots. In filmmaking, they help emphasize the subject against a blurred background, creating an intimate atmosphere. Standard Aperture LensesThese lenses have apertures between f/2.8 and f/5.6, offering a balance between light intake and depth of field. They are versatile and suitable for most filming conditions, providing good image quality without requiring excessive lighting.   3. Lenses by Format The camera sensor format influences lens choice, affecting field of view and image quality. For Full-Frame SensorsLenses designed for full-frame sensors provide a wide field of view and higher image quality. They are ideal for cinematic productions that demand greater detail, capturing fine details with shallower depth of field. EFD Studios offers a wide variety of full-frame lenses for rental to meet different production needs. For APS-C SensorsLenses for APS-C sensors are more compact and lightweight. Although they have a narrower field of view due to the crop factor, they are a good choice for those seeking quality without the high cost of full-frame systems. 4. Prime vs. Zoom Lenses The choice between prime and zoom lenses depends on the filming style and the specific needs of each production. Prime LensesPrime lenses have a fixed focal length. They offer superior image quality, with fewer aberrations and distortions. They are ideal for scenes requiring high image quality and precise depth of field control. Additionally, they usually have wider apertures, making them more effective in low-light conditions. Zoom LensesZoom lenses have a variable focal length, allowing you to change framing without swapping lenses. They are extremely versatile and save time on set. Although they may have more chromatic aberrations and a smaller maximum aperture than prime lenses, their flexibility makes them indispensable in many cinematic productions.   5. Special Lenses Beyond conventional lenses, there are lenses designed for specific purposes, adding unique effects to cinematic productions. Macro LensesMacro lenses allow you to capture images at very close distances, revealing minute details that aren’t visible to the naked eye. They are essential for shooting insects, flowers, or small objects, providing an extremely short minimum focusing distance. Fisheye LensesWith an extreme field of view, sometimes up to 180 degrees, fisheye lenses create characteristic visual distortion, making straight lines appear curved. They are used in cinema to create dramatic or surreal visual effects, offering a unique perspective. Tilt-Shift LensesThese lenses allow you to control the focal plane’s orientation, creating miniaturization effects and controlling depth of field. In cinema, they are used for creative effects and architectural shots, achieving selective and precise focus.   Choosing the right lens is crucial for any cinematic production, as it impacts both visual storytelling and image quality. From wide-angle lenses to tilt-shift lenses, each type offers unique features that can transform a scene. Understanding the types of lenses and their applications enables filmmakers to select the right tools to tell their stories more effectively and creatively. At EFD Studios, we are committed to providing a wide range of options to meet the needs of any cinematic production.

Ver más

Georgina Terán joins EMA IMPACT SUMMIT panel

Our CEO, Georgina Terán, joins the "Making an Impact, Below the Line" panel at the EMA Impact Summit in Los Angeles. This annual summit brings together entertainment executives, business leaders, actors, artists, activists, scientists, and educators to advocate for environmental sustainability. Terán's presentation focused on a case study from her company, which she has been guiding with sustainability values for 25 years. At EFD, we view sustainability in the industry as an advanced and appropriate measure. The constantly evolving industry has made substantial progress over the last five years, with platforms playing a significant role in facilitating the sustainable route. In Spain, platforms require various international certifications for local original productions, and the ICAA, responsible for granting local production subsidies, mandates sustainability criteria for project eligibility. This has transformed production methods, incorporating sustainability from the development phase. At Amazon, collaborating with their physical production team is key to achieving sustainable production. At EFD, we are establishing an internal department dedicated to ESG (Environmental, Social, and Governance), providing comprehensive sustainability training, learning opportunities, and mentorship programs to empower our staff to actively contribute to environmental initiatives. In HR, we work diligently to cultivate a diverse and inclusive environment through targeted recruitment efforts and support programs that emphasize our sustainability values and employee development. Gender gap reduction and work-life balance in the audiovisual sector are techniques that can aid sustainable production. In partnership with schools, we are developing a cross-regional education program to enhance technical training and empower the local audiovisual industry. The way clients, financiers, and governments dictate production methods shapes production practices. When complying with PEACH and measuring carbon footprints, producers require a consultancy to analyze the project, design a sustainability plan, and appoint an eco-manager and eco-PA.

Ver más

The international audiovisual industry welcomes the launch of EFD STUDIOS Spain

During the eighth edition of Conecta Fiction & Entertainment in Toledo, we officially announced our entry into the local market. Over 700 audiovisual professionals from 31 countries gathered on Thursday, June 20th at the Castilla-La Mancha Museum of Modern and Contemporary Art to learn about our services and products. The event attracted prominent figures from the film, television, and advertising industries worldwide. EFD, a leading company in the audiovisual sector with more than 25 years of experience, has expanded to Spain, establishing a headquarters in Madrid to serve the entire national and European market. Founded by Georgina Terán, the current CEO, we stand out as a strategic provider of cinematographic, television, and advertising services in key areas such as lighting, cameras, vintage optics, grip, post-production, studio spaces, production materials, and virtual production. With our innovative One-Stop Shop value proposition, we offer cutting-edge technology for the audiovisual industry, specialized spaces, distinctive service, and exceptional technical training for our team. This comprehensive vision, coupled with our success in the Latin American market, has led us to choose Spain as the next hub for audiovisual production, attracting projects from Europe and beyond. During the presentation, we also unveiled our new corporate identity, EFD Studios. This rebranding strategy aims to integrate all our offices and business lines under a single umbrella, strengthening our global presence and impact in the audiovisual sector. Our expansion into Spain not only represents an opportunity for the growth of the audiovisual sector in the country but also underscores our commitment to values such as sustainability, specialized training, innovation, and gender equality in the industry. With this strategic move, we position ourselves as a key player in the development of the audiovisual sector in Spain and reaffirm our commitment to supporting the industry both nationally and internationally. Check out all the event photos in this article: EFD Studios Spain Launch – A Night to Remember in Photos.

Ver más